Prime Vision releases more background on new “PHRASE” core technology
PHRASE, the evolving recognition-based reasoning concept developed by Prime Vision that is proving to be the ideal springboard for numerous projects.
The first product of this new-thinking is a Last Coding Device (LCD) for TNT Post. As its name suggests, LCD is an end-of-line product that is designed to reintroduce every possible ‘no-read' back into the automated sorting system. It processes every mailpiece that fails all previous scans, completing an eight OCR cascade from different vendors. And its effect has far exceeded expectations.
The technology that has been used to create LCD is unique in that it offers a solution for both machine-printed and handwritten text. It factors in everything that appears on the envelope. While comparable systems may offer similar functionality for printed addresses, Prime Vision's PHRASE technology now provides powerful reasoning for even the most difficult to read handwritten text too.
The PHRASE technology is a novel technique that recognises all address elements that appear on the mailpiece - city, postal code, street, house number, addressee, etc - and these details to find the best matching delivery point from the address database.
It is a completely holistic approach that factors in misspellings, neighbouring localities, alternative names, incorrect postal codes and missing information. All are taken into account and resolved. Indeed the Prime Vision LCD solution reads mail in the reject stream that none of the other seven OCR systems in the TNT Post process chain could read. LCD also corrects anomalies thrown up by these systems.
PHRASE is the technological development that has allowed this exceptional OCR performance. Its name is derived from ‘Prime Vision Holistic Reasoning and ASsignment Engine' and this development has not only been used as the basis of the project for TNT Post but also others that have called for end-of-line help with printed text handwriting or both. All these projects provide proof of how Prime Vision, with its huge in-house knowledge base, can swiftly create a custom solution that can be implemented and adapted for any customer.
PHRASE will be the basis of a major article in the June edition of Postal Technology International magazine. For more details regarding PHRASE and the benefits for your application, contact Prime Vision at (JavaScript must be enabled to view this email address)